Privacy Policy

Apex Funding ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or otherwise interact with us.

We operate two complementary lines of business: business-financing services that help companies access capital, and a portfolio of consumer digital products focused on self-discovery and personalization. This policy applies to both, except where a specific product or service provides its own supplemental notice.

By using our website and services, you agree to the practices described in this policy. If you do not agree, please discontinue use of our website and services.

We collect information in a few different ways: information you provide directly, information collected automatically, and information we receive from third parties.

• Information you provide: details you share when you contact us, request information, inquire about funding, or use one of our digital products, such as your name, email address, and business or account details.
• Automatically collected information: device and usage data such as IP address, browser type, pages viewed, referring pages, and the dates and times of your visits, gathered through cookies and similar technologies.
• Information from third parties: data we may receive from analytics providers, advertising partners, and service providers that help us operate and improve our services.

We use the information we collect for legitimate business purposes, including to:

• Provide, operate, and maintain our website, services, and digital products.
• Respond to your inquiries and provide customer support.
• Personalize your experience and deliver relevant content and product results.
• Analyze usage and trends to improve and develop our services.
• Communicate with you about updates, offers, and changes to our services.
• Detect, prevent, and address fraud, security issues, and technical problems.
• Comply with applicable legal obligations and enforce our terms.

We do not sell your personal information. We may share information in the following limited circumstances:

• With service providers and partners who perform services on our behalf, such as hosting, analytics, payment processing, and customer support, under obligations of confidentiality.
• With financing partners and lenders where you have requested information about, or applied for, business funding.
• When required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety and that of others.
• In connection with a merger, acquisition, financing, or sale of assets, in which case information may be transferred as a business asset.

We use a combination of technical, administrative, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, and destruction. No method of transmission over the internet or method of electronic storage is completely secure, however, so we cannot guarantee absolute security.

You are responsible for keeping any account credentials confidential and for notifying us of any unauthorized use of your account.

We and our partners use cookies, web beacons, and similar technologies to operate our website, remember your preferences, measure performance, and understand how our services are used. Some cookies are essential for the site to function, while others help us analyze traffic and improve your experience.

Most browsers let you manage or disable cookies through their settings. Disabling certain cookies may affect the functionality of our website and services.

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, update, or delete the information we hold about you, and the right to object to or restrict certain processing.

To exercise any of these rights, please contact us at info@ap-funding.com. We will respond in accordance with applicable law. You may also opt out of marketing communications at any time by following the unsubscribe instructions included in those messages.

Our website and digital products may contain links to third-party websites and services that we do not operate or control. This Privacy Policy does not apply to those third parties, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Our services are intended for adults and are not directed to children under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to remove it.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the date below and, where appropriate, provide additional notice. Your continued use of our services after an update constitutes acceptance of the revised policy.