One company, two ways to help you grow
Apex Funding is a company with two complementary lines of business — fast, flexible business financing, and a portfolio of consumer digital products.
Our mission, and how we got here
Our mission runs on two tracks. We want to democratize access to business capital with financing that is fast, transparent, and flexible — and we want to build delightful consumer digital products that help people understand themselves.
Apex Funding was founded by entrepreneurs who saw two opportunities at once: to fix the slow, opaque world of business lending, and to build fast, shareable self-discovery products that people genuinely enjoy. Rather than choose, we built a company that does both well.
Since then we have deployed $500M+ in financing to more than 10,000 businesses, and we operate a growing portfolio of consumer products — including SelectedTests, LoveMap, and SelectedSongs.
Two divisions, one company
Each line of business stands on its own, and together they reflect how we think about growth — for businesses and for people.
Business Funding
Fast, flexible business financing
From working capital to equipment, expansion, and lines of credit — we deliver fast approvals, transparent terms, and funding in as little as 24 hours, with $500M+ deployed to date.
- $5K - $2M
- Funding in 24 hrs
- 8 financing products
Apex Digital
Consumer products for self-discovery
A portfolio of direct-to-consumer experiences — including SelectedTests, LoveMap, and SelectedSongs — that blend psychology, emotion, and personalization into fast, shareable results.
- SelectedTests
- LoveMap
- SelectedSongs
What we stand for, on both sides
The same principles guide how we lend to businesses and how we build products for people.
Customer first
Whether we are funding a business or building a consumer product, every decision starts with the person on the other side and the outcome they are after.
Transparency
Clear terms, honest pricing, and no hidden fees on the funding side; honest, easy-to-read results on the product side. No surprises, ever.
Speed
We move fast on both fronts — decisions in 24 hours for funding, and personalized results in about five minutes for our digital products.
Trusted on both fronts
A track record built across business financing and consumer products.
- $500M+
- Capital deployed
- 10,000+
- Businesses funded
- 24 hrs
- Typical approval
- 4.8/5
- Customer rating
Whichever way you want to grow, we build for it
Get the capital your business needs, or explore a digital product that helps people understand themselves.